Underground Hidden Dog Fences by DogWatch®
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We’re pet owners, too! Our containment and training products work for dogs of all ages, shapes, and sizes and were designed with our own pets in mind. With over 35 years of experience creating innovative pet containment and training products, DogWatch is a name you can trust. Discover our full range of Pet Friendly™ solutions and user-friendly features today!
Dedicated Pet Professionals
Established in 1992, our DogWatch Dealership proudly serves Shenandoah Valley, and the surrounding area. We initially chose DogWatch for our own pets because of their superior products, industry-leading warranty, and reputation for excellent customer service. We fell in love with the brand and eventually decided to become DogWatch Dealers. We hope you will allow us to show you how a system from DogWatch can help keep your pets happy and safe. Read more
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What Our Customers Say
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Alex OrtigosaOctober 1, 2026Trustindex verifies that the original source of the review is Google.
Always amazing customer service and Mike and Jeff are so responsive to any need regarding our dog fence... Thank You!!Posted on Google![]()
Celia WrightSeptember 30, 2026Trustindex verifies that the original source of the review is Google.
Jeff was very professional and great to work with. I recommend them highly !! He came to repair our dog fence which had a break in the line.Posted on Google![]()
Penny BashlorAugust 8, 2026Trustindex verifies that the original source of the review is Google.
Jeff came to our home within just a few days of contacting the company. It is a family run business and honestly each one I spoke to treated me like family. They called a few days after installation to see if we had questions. When I would text with a minor concern they called back immediately. This is what customer service should be!!Posted on Google![]()
BERNARD SCHUTTJuly 12, 2026Trustindex verifies that the original source of the review is Google.
Had a service call from Jeff. Listened to my problem, offered reasonable solutions and promptly took care of the problem. Very knowledgeable of the fence and its operation. Very personable and helpful. Will definitely call them again if neededPosted on Google![]()
Denise YeroianJune 25, 2026Trustindex verifies that the original source of the review is Google.
I've been a customer of DogWatch of the Shenandoah Valley for over 20 years. Anytime I've had to call with a problem (which was only twice in 20 yrs) Mike responded immediately and had a member of his Team out to my house within 24 hours. Now that's service!!!Posted on Google![]()
greta lambertJune 22, 2026Trustindex verifies that the original source of the review is Google.
Jeff was very professional and kind. The fence was completed quickly and he took the time to answer all my questions and do a training session with my dog. I will definitely recommend them to everyone.. great guy and service!Posted on Google![]()
Dennis FarnbachMay 13, 2026Trustindex verifies that the original source of the review is Google.
Great people to deal with. They took the time to train our dog and answer all of our questions. Their customer support is the best. Never to busy to take my call or give us support for any issue. Can't say it enough....GREAT PEOPLE!!!Posted on Google![]()
Dwight RexrodeApril 16, 2026Trustindex verifies that the original source of the review is Google.
I installed the underground fencing over 10 years ago. Best investment for my dog. He knows his boundaries and doesn't go past them. Mike was super easy to work with and met my needs and how I wanted the fence to run.Posted on Google![]()
Edward PowellAugust 29, 2025Trustindex verifies that the original source of the review is Google.
I have had great success with this product for several years. But as important is service after the sale. It is outstanding. They are so helpful and easy to work with every time.Posted on Google![]()
Rachel EnglemanAugust 27, 2025Trustindex verifies that the original source of the review is Google.
I contacted DogWatch to install a hidden fence for my dog, and Jeff and Mike provided exceptional assistance. Friends had recommended the underground fencing system, which has proven to be reliable. My dog remains within the designated boundaries and has not attempted to escape. Mike thoroughly explained the operation of the transmitter box, while Jeff guided me through the training process for my dog. I am extremely satisfied with both the product and the service.
Trusted by Veterinarians
"The Dog Watch system is the only thing that would keep in our tough German Shepherds but is gentle enough for our 17 lbs. Cocker Spaniel. As a veterinarian I would never recommend any other type of containment system other than DogWatch!"
Nicole G. | Kentucky
What is a Hidden Dog Fence?
A hidden fence is an underground dog fence system that uses an electronic signal to keep your dog within a designated area and away from potential dangers. An underground wire transmits a radio signal to your pet's receiver collar. Watch the video to see how it works!
DogWatch has been making hidden dog fence systems since 1990. Our fences are sold and installed by our network of over 200 independent DogWatch Dealers worldwide.
Common Questions
Hidden fences are created by burying a ‘boundary wire’ a few inches underground around your property. The buried wire carries a harmless, low level radio signal from a transmitter installed in your house or garage. Your pet wears a lightweight, waterproof receiver collar that recognizes the radio signal. As your pet approaches the buried wire, the receiver collar emits a warning signal (audible or vibration). If your pet travels further, he will receive a mild electrical stimulation (also called a “correction”) from the receiver collar. Through a training program, your pet learns to recognize his fence boundaries and learns to stop at the warning signal. Although there are differences in some of the product features, this is how all hidden fences work (DogWatch, Invisible Fence® and other radio fence brands.)
With an indoor system, the hidden wire runs around your couch, under the lip of the counter, around the trash or across a doorway or wherever you need to create either a containment area or an “off-limits” area. We also have “wireless” indoor units that do not require placement of a boundary wire. Give us a call to discuss your options.
Training is an important part of the process. After we install the hidden fence, we work with you to train your pet. The training includes teaching your pet to recognize the containment area boundaries through a combination of voice commands, audible warning signals from the receiver collar and visual flags that are set in the yard where the pet hears the warning alert. With training, the dog remembers the placement of the flags and associates the flags with the warning signal. As your pet learns, the flags are slowly taken away. Your pet also learns that if he continues beyond the flags and warning alert, he will receive a correction (a mild electrical stimulation from the collar). After training, most dogs do not cross the hidden boundary; they usually stop before the warning signal to avoid the correction.
We will initiate the training and provide instructions and support so you can complete and reinforce the training. After the initial training, your dog goes through a training session with you for a few minutes each day for about two weeks. We will develop a plan to meet the specific training needs of your pet(s).
The “stimulation” from the collar is a sensation similar to the static shock you receive after walking across a carpet in your socks. It is a brief, unpleasant sensation designed to deter a pet from leaving the boundary. After training, most dogs do not cross the hidden boundary and thus do not receive a correction.
The electronic stimulation will not “burn” your pet. In rare instances, prolonged or improper use of an electronic collar has resulted in a pet developing pressure sores on their necks. This situation is easily avoided by ensuring that the collar is fit properly and removed regularly. DogWatch strongly recommends removing your dog’s receiver collar daily when not in use.
The cost for a DogWatch Hidden Fence is almost always much less than traditional fencing. The cost varies based on which system is right for you, the number of pets, the size of the property, how many sidewalk and driveway cuts, if you want internal “garden loops”, etc. Contact us for a free consultation and an estimate for your property.
In addition to costing less than traditional fences, hidden fences provide more flexibility and more secure containment than traditional fences. For example, you can contain your dog in your yard, but keep him out of a pool area, garden or driveway gate. Plus, your dog cannot jump over, chew through or dig under a hidden fence. And hidden fences don’t need to be painted and don’t deteriorate like traditional fences.
There usually isn’t much difference in the cost of a DogWatch fence and other Dealer-installed brands (such as Invisible Fence®.) Retail brands may seem to cost less than the Dealer-installed brands, but they do not include installation (which can be challenging), training (which is very important), ongoing support or a good warranty program. Also, Dealer-installed products tend to be better quality than retail brands.
We offer a Lifetime Limited Warranty on our outdoor systems professionally installed by DogWatch of the Shenandoah Valley. There is also a limited 30-day money-back guarantee if you are not satisfied with the system.
DogWatch is a privately-owned, people-oriented company that takes pride in our commitment to exceptional customer service. We strive to create the best pet containment products in the industry, and have been "surrounding pets with freedom" since 1990. Our engineers constantly research and develop new ways to make our products the safest for your pet and the easiest for you to use in your home. Our products are all designed, fully assembled and tested at our corporate headquarters in Natick, Massachusetts, USA.
DogWatch Is Not Invisible Fence®
Our underground hidden dog fences are often incorrectly referred to as "invisible fences." It's important to note that Invisible Fence® and Invisible Fencing® are brand names, products, and registered trademarks of Invisible Fence, Inc. Both DogWatch® and Invisible Fence® design, sell, and install hidden underground dog fences; however, there are significant differences in safety features, lifetime value, ease of use, and customer service. Explore the benefits of choosing a hidden dog fence from DogWatch.